Information We Collect

Personal Information

We may collect the following personal information:

Name and contact information
Email address and phone number
Billing and shipping addresses
Payment information (processed securely)

Usage Information

We automatically collect certain information about how you use our website:

IP address and browser information (including approximate location derived from IP)
Pages visited, time spent on site, and actions taken
Device information and operating system
Referral sources and search terms
Cookies, pixels, tags, and similar technologies (see "Analytics, Cookies & Advertising" below)
Advertising identifiers and events used for ad measurement and personalization

How We Use Your Information

Service Provision

Process your orders and payments
Provide customer support
Send order confirmations and updates

Communication

Send newsletters (with consent)
Notify about new pets available
Share important policy updates

Analytics, Cookies & Advertising

Google Tag Manager (GTM)

We use Google Tag Manager to deploy and manage marketing and analytics tags on our site without changing our codebase. GTM itself does not collect personal information; rather, it enables the loading of other tags (such as the ones listed below) that may collect data as described in this policy.

Google Ads (Remarketing & Conversion Tracking)

We use Google Ads to show ads to people who have visited our site and to measure ad performance. Google may use cookies and device identifiers to serve, personalize, and measure ads based on your visits to this and other sites. Data processed can include cookie IDs, device identifiers, IP address, page views, and events (e.g., purchases or lead submissions).

Microsoft Advertising (Bing Ads & UET)

We use Microsoft Advertising and its Universal Event Tracking (UET) tag to understand how visitors engage with our site, measure conversions, and deliver relevant ads on Microsoft properties (including Bing) and partner sites. This involves the use of cookies and similar technologies to collect pseudonymous usage data.

Meta (Facebook & Instagram) – Meta Pixel

We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram campaigns, build audiences, and deliver ads that are more relevant to you. The Pixel may collect information such as page URLs, actions taken (e.g., add-to-cart, checkout), and hashed identifiers where applicable.

Your Choices & Controls

Consent (where required): In regions where consent is required, we only set non-essential cookies (including advertising/remarketing tags) after you provide consent via our cookie banner. You can withdraw or update your preferences at any time using the banner or site settings.
Browser & Device Controls: You can disable or delete cookies in your browser settings and reset advertising identifiers in your device settings.
Platform Settings: Manage personalized ads in your accounts, for example:
Industry Opt-Outs: You can opt out of interest-based advertising from participating companies at optout.aboutads.info.
Global Privacy Control (GPC): If your browser sends a GPC signal, we will respect it as required by applicable law.

Information Sharing

We do NOT sell your personal information to third parties.

We may share your information only in the following limited circumstances:

With service providers who help operate our business (payment processors, shipping companies, tag/analytics vendors)
With advertising and measurement partners (e.g., Google, Microsoft, Meta) to the extent necessary to run campaigns and measure results, using cookies, identifiers, or aggregated/hashed data as applicable
When required by law or to protect our legal rights
In the event of a business transfer or merger
With your explicit consent for other purposes

Some privacy laws consider certain disclosures for cross-context behavioral advertising to be a "sale" or "sharing." Where applicable, you may have the right to opt out of such "sale" or "sharing." See Your Choices & Controls above or contact us using the details below.

Your Rights

Access

Request a copy of your personal data

Correction

Update or correct your information

Deletion

Request deletion of your data

Depending on your location, you may also have rights to object to or restrict certain processing (including targeted advertising), to withdraw consent where we rely on consent, and to lodge a complaint with your local supervisory authority.

Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us:

Get in Touch

Mailing Address

4320 Main Street, Bridgeport, CT 06606

Privacy Policy